ABOUT & CONTACT

Jeff Lin

Hi! I'm Jeff Lin, an interactive designer based in New York City. I am currently a Product Designer at Goldman Sachs. My passions and inspirations derive from a wide range of subjects both inside and outside of the creative industry. Previously, I have worked at Huemen Design / Harman International, Marvel Entertainment, Smart Vision Labs, The Daily (News Corporation), Converseon, and Thumbplay (Acquired by iHeartMedia).

When I'm not immersed in design (when am I not?!), I'm out shooting photos. Follow me on Instagram!

I also help curate Cyberpunk Cities, an instagram account that features cyberpunk style artwork/photos.

Wanna chat? I'm always looking to connect with fellow talented people in the industry - throw me a line — jeff [[at]] jeffstyle.com or send me a message and add me on LinkedIn.

Work Experience

Product Designer

Goldman Sachs Nov 2021 - Present

Senior UX Designer

Huemen Design(Harman International) Nov 2019 - Nov 2021

Lead the UI/UX thought process for projects and new business initiatives under the marketing services team of Huemen Design Agency
Collaborated with leadership and the UI/UX team to develop and evolve the interactive design process while executing large scale projects, incorporating stakeholder interviews, competitive analysis, user testing, wireframing, and visual design
Partnered with copy, video/content, and graphic design teams to elevate and create consistent brand experiences across different marketing channels

Senior Interactive Designer

Marvel Entertainment Feb 2018 - Oct 2019

Designed new features in the Marvel Unlimited mobile app that improved user experience, leading to increases in user retention and improved app store ratings
Collaborated with product managers to create mobile app concepts for stakeholders to review
Worked with front-end engineers and an outside agency to support the relaunch of Marvel.com
Managed a team of designers working across Marvel’s digital properties

Senior Designer

Smart Vision Labs July 2016 - Feb 2018

Designed and coded updates to patient-facing web product and technician admin interface
Worked with the Marketing Team to launch a customized Visual Composer based WordPress site, increasing web page building efficiency while maintaining digital brand styles
Supported marketing and business development with designed collateral across multiple mediums

Senior Interactive Designer, Digital

Marvel Entertainment Jan 2013 - July 2016

Worked closely with the product manager and development team to redesign the Marvel Unlimited web and mobile readers; overhauled the design of an outdated internal comics authoring tool
Redesigned Marvel’s website with an updated aesthetic and responsive layout; created modular layouts to efficiently serve content from Marvel’s content management system
Designed landing pages and other supporting imagery for Marvel Unlimited marketing promotions
Managed design interns in the production of imagery for comic promotions

Interactive Production Developer/Designer

The Daily (News Corporation) Mar 2012 - Dec 2012

Worked with the creative and front-end production teams to implement interactive modules for daily issue production using HTML5, CSS3, and JavaScript in order to create a more interactive iPad experience
Designed, implemented, and maintained interactive advertisements for The Daily’s partners in daily issue production as well as for the 2012 Gadget Guide application
Designed and implemented custom article layouts for daily issue production

Co-Founder/Creative Director

Neat Weddings Jan 2012 - Dec 2012

Neat Weddings was a step-by-step tool that guides couples through the complexities of planning a dream wedding.
Developed and iterated on the conception and strategy of a step-by-step tool that guides couples through the complexities of planning a dream wedding
Designed and developed the front end interface, and supported the open beta launch of the product

Lead Designer

Converseon Dec 2010 - Mar 2012

Collaborated with the Activation Team to develop overarching creative direction for multi-million dollar new business proposals
Designed holistic branding assets across web, mobile, and social properties for clients including 3M, Applegate Farms, Pemmican, ING NYC Marathon, Attain Fertility, and Walmart
Led the creative refresh of Applegate Farms’ digital properties while integrating brand vision and philosophy
Designed and developed campaign-specific paid media banners for multiple brands within the 3M conglomerate using creative assets supplied by their respective creative teams. Brands include: ScotchBlue, Tough Duct Tape, Ace, Scotch-Brite, and Post-it
Designed Facebook fan pages for 3M ScotchBlue, Pemmican, and ING NYC Marathon to drive consumer engagement

Senior Graphic Designer & Flash Developer

Thumbplay (acquired by iHeartMedia) April 2008 - Oct 2010

Designed the interface of the first on-demand streaming music applications across all major mobile operating systems, including Android, iPhone, and BlackBerry; also designed web and desktop applications
Designed and supported web, mobile web, and email marketing campaigns, including the development of dynamic Flash Modules used in conjunction with Google’s Display Network, which led to the acquisition of thousands of daily subscribers to Thumbplay’s ringtone service
Designed and developed proof of concepts using Flash and motion graphics

Freelance Design & Development

Jeffstyle Feb 2005 - Present

Responsive web and mobile application Design, HTML/CSS/JS development, WordPress implementation, animated and rich media projects. Past clients include: Body & Pole, Tapad, ClosetDash (formerly ClosetRaid), Matthew Moore Design (Pershing, Silenor), The Verve Pipe, Jamie Hoyt-Vitale, Vandana Jain, Thumbplay, Rokkan, and Rykodisc (Warner Music Group).

Skills/Process