Development of dynamic Flash-based banner advertising for Thumbplay's ringtone service. Displayed across Google’s Gadget Ad Network, including well-known music sites as well as YouTube, the music displayed targeted website users by matching the webpage’s content, for example, a daft punk banner on a daft punk page. A tool was also created to allow music artists and partner affiliates the ability to post their own customized widgets on their home pages and myspace pages. Over multiple ad campaigns, Thumbplay's marketing team was able to generate thousands of subscriptions a day.